Senior Graphic Designer

Description:

As a Senior Graphic Designer at Giant Food, you will spearhead the visual communication strategies across various platforms, ensuring our brand identity is compelling and consistent. This role demands a creative leader who can translate marketing objectives and category insights into impactful visual designs that resonate with our customers and drive engagement. You will strategically manage the visual elements for assigned departments and categories, enhancing their appeal through innovative layouts, engaging imagery, and effective branding. Collaborating closely with marketing, merchandising, and other cross-functional teams, you will execute design initiatives, mentor junior designers, and partner with external agencies to capitalize on market trends and elevate the Giant Food brand. Your leadership will be crucial in fostering a visually driven environment that supports our strategic goals.

What You Will Do:

• Develop and implement long-term visual communication strategies and brand guidelines for assigned categories and departments to achieve marketing and sales objectives.
• Ensure all visual designs align with overall brand strategy, financial targets, and the company's vision.
• Collaborate with the private brand team to provide creative direction and ensure visual consistency across private label products.
• Oversee the daily production of design assets, ensuring accuracy, quality, and timely delivery.
• Continuously evaluate the performance of visual campaigns and adjust strategies based on data and feedback.
• Partner with Marketing, Store Operations, and other departments to ensure visual elements support integrated marketing campaigns, store layouts, and overall customer experience.
• Provide creative direction and feedback on visual merchandising concepts and store layouts to enhance customer engagement.
• Offer strategic visual guidance for private brand development and marketing innovations.
• Direct the creation and execution of visual assets for promotional materials, digital platforms, and in-store signage across all divisions.
• Build and maintain strong relationships with external design agencies, photographers, and other creative partners, ensuring alignment with brand standards and project goals.
• Manage vendor relationships and ensure accountability for the quality and delivery of visual assets.
• Ensure all design work adheres to brand guidelines, legal requirements, and accessibility standards.
• Collaborate with digital teams to optimize visual assets for online platforms and ensure a seamless omnichannel experience.
• Implement processes and standards to continuously improve the visual perception of our categories and brand, incorporating consumer insights on aesthetics and messaging.
• Participate in store visits and market research to understand the visual landscape and identify opportunities for impactful design solutions.
• Lead, mentor, and develop junior graphic designers, fostering their creative growth and ensuring high-quality visual output.

What You Will Bring:

• 8-10 years of professional graphic design experience, preferably within a retail or consumer-facing industry.
• Bachelor's Degree in Graphic Design, Visual Communication, or a related field.
• Proven ability to effectively communicate and collaborate with all levels of management in a dynamic environment.
• Exceptional leadership and team management skills with a track record of building strong relationships with diverse stakeholders and fostering collaborative partnerships.
• A collaborative and inclusive design approach.
• Strong strategic thinking and visual problem-solving skills.
• Proactive and highly organized, with a strong sense of urgency and the ability to manage multiple design projects simultaneously.
• A deep commitment to fostering a positive and visually engaging brand experience and leading through creative evolution.
• Ability to meet project deadlines and adapt to evolving design needs.

Skills and Abilities:

Functional Competencies - Mastery Level

• Visual Analysis & Insights: Utilizes market trends and customer insights to develop visually driven strategies that anticipate changes in consumer preferences.
• Brand Assortment (Visual): Identifies opportunities to enhance competitive advantage through innovative visual presentation of product assortments.
• eCommerce & Omnichannel Design: Provides significant expertise in designing effective visuals for eCommerce platforms and ensuring a consistent omnichannel brand experience.
• Financial & Business Acumen (Visual Impact): Understands the impact of visual design on business and financial outcomes, delivering designs that support strategic goals.
• In-Store & Digital Visual Merchandising: Identifies areas for significant visual enhancement in both physical stores and digital environments.
• Internal & External Visual Communication & Documentation: Ensures visual communication is tailored to the audience and effectively conveys necessary information.
• Creative Negotiation: Develops innovative visual solutions to address challenging situations and achieve stakeholder alignment.
• Visual Pricing & Promotion: Identifies visual tactics to enhance the impact of pricing and promotional campaigns.
• Product, Category Industry Knowledge (Visual Application): Possesses a deep understanding of products and categories to create relevant and impactful visual designs.
• Product Development (Visual Branding): Identifies opportunities to enhance product appeal through strategic visual branding and packaging.
• Strategic Visual Planning: Develops innovative visual communication plans that maximize brand impact and return on investment.
• Visual Supply Chain Understanding: Leverages knowledge of the supply chain to optimize the visual presentation of products from concept to shelf.
• Design Systems & Technology: Applies extensive knowledge of design software and technologies, and guides others in their effective use.
• World-Class Collaborative Partnerships (Visual Focus): Develops strong internal and external collaborations to ensure consistent and impactful visual brand representation.

The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include, but are not limited to, responsibilities of the role, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data and applicable law.

Why Work at Giant?

At Giant, our passion for food and community is contagious, and we make it easy for you to share that enthusiasm! With over 80 years of history, we're constantly evolving in innovation, quality, and customer value, maintaining our leadership in the market. Our most valuable asset? Our talented people.

Across our stores, distribution centers, and corporate headquarters, Giant associates share a common thread: the opportunity for career growth. We take pride in promoting from within, offering pathways for learning, development, and advancement, including training programs and educational support. We're also deeply connected to our communities, providing opportunities for service, recognition for hard work, and the chance to build a fulfilling career, not just a job.

Our Business Resource Groups (BRGs) foster an inclusive environment through voluntary, employee-led initiatives that align with our core values and business objectives. These groups offer social activities, volunteer opportunities, and professional development to support our associates.

Our mission is to simplify meal preparation for our customers' most cherished moments, offering convenient solutions, recipe inspiration, and time-saving services like pickup and delivery. As a committed neighbor, Giant actively supports local partners through donations and charitable efforts focused on our key community causes.

We invite you to join the Giant family and contribute to our journey of being a Better Place to Work, a Better Place to Shop, and a Better Neighbor. Because at Giant, our people truly make us who we are.